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  • Shareumentarian 3:52 pm on January 26, 2009 Permalink | Reply
    Tags: , Controlled Vocabulary, Culturewaves Controlled Vocabulary, , , , , , mash-up, , Mass Collaboration, , , , Protégé, , , ,   

    What are you thinking? 

    What are you thinking?  Describe that to me so I can understand and maybe we can collaborate on what ‘we’ are thinking.  This is the charge of any collaborative environment; a download, a sharing, a communication of shared ideas so that commonalities can be worked on, mulled over, and then mashed up so the third thing, the elixir of communities, can be made: RelevanceCollaboration is an oft-used word these days but as anyone who has participated in a successful collaboration knows, a facilitator is key for any sense to be made of the myriad of collaborative contributions.  From an Ontological perspective, this is no less true of artistic collaborations than it is of Insight-based collaborations; and often these are exactly the same.

    Neemee.com is a social bookmarking tool based in an ontological methodology of structuring its bookmarks, or captures, through the Controlled Vocabulary of Culturewaves and an Ontology of Four Life Categories and Maslow’s Hierarchy of Needs.  The nature of Neemee.com’s real-time capture device, called the Drag-and-Drop box, allows for the bookmarks stored

    Neemee.com's Drag and Drop Box
    Neemee.com’s Drag and Drop Box

    within Neemee.com to be compiled from multiple sources rather than one historical link out on the web.  The nature of multiple sources referencing one aspect of a Controlled Vocabulary is more akin to a thought, thus Neemee.com’s bookmarks are called Thoughts.  When someone asks you what you think about the current economy you don’t just reference the WSJ article you read this morning and call it a day.  Your response to that question is going to involve that WSJ article, the decision you made during lunch for one or separate checks, and the amount of tension you feel over the liquidity or non-liquidity of your finances right now.  And so we come back to the beginning of this post: Sharing.

    Contributors to Neemee.com share a vocabulary called Culturewaves.  A proprietary insights tool designed to identify emerging behavioral trends; Culturewaves sifts behavioral evidence, objects and events, through a meaning based Ontology of Four Life Categories and Maslow’s Hierarchy of Needs, and Culturewaves’ Controlled Vocabulary of Wave names and associated Human Truths. The foundation of Culturewaves is a flexible meaning based categorization methodology that can absorb changes over time.  The two together, Culturewaves’ controlled vocabulary and the Neemee.com Ontology, provide an input into Neemee.com that is both intuitive and scientific, artistic and research-based, individual and collaborative.  It is less a calcified Ontology than it is a Juxtaposition of Relevance.

    All of this is happening in real time.  Neemee.com members are submitting thoughts at all hours of the day and night and the tag cloud, the crystallization and display of all members’ tags, grows by the minute.  It is, for all intents and purposes, Mass Collaboration.  The collaboration exists, in its most apparent form, through an Ontology of Life Categories and Maslow’s hierarchy, and Culturewaves Controlled Vocabulary.  This is where an Ontology Director steps in as a facilitator.

    What are you thinking?  Asked collectively, this question will illicit a mass groan for its ambiguity or a myriad of specific answers for its opportunity.  It is the job of the Ontology Director to sort all of these out.  The existing tag cloud in Neemee.com contains the answers to this question but in an amalgamated form.  With the Neemee.com Ontology, Culturewaves Controlled Vocabulary, and the multitude of tags, or Folksonomy, attached to each thought by Neemee.com users, the hierarchical nature of an edited ontology becomes useful.  Macro terms such as Design, Entertainment, Technology, and Well Being (Life Categories) give context to Maslow’s Hierarchy.  From the bottom up, Culturewaves terms like Pop up Lifestyle and Green Echo bring definition to the various conceptual realities contained within, for this example, the Belonging level of Maslow’s Hierarchy.  Added to this Linguistic Structure of Meaning, are the purely descriptive folksomic tags that users apply to their thoughts.

    Given the ‘Crowd Sourced’ nature of the Folksomic tags, the more structured ‘Ontology’ and ‘Controlled Vocabulary’ becomes flexible in its input.  The Folksomic tags inform, from a Human Behavior perspective, the diversity of meanings and relevancies that the Ontology and Controlled Vocabulary seek to generalize and make more uniform.  The dialogue between the three creates a kind of Human Algorithm of Relevancy, or Relevantology.  The Ontology Director to applies the language of tags surrounding the Human Behavioral Evidence, or Thoughts, to the implied meaning of the Ontology and Controlled Vocabulary to create a common landscape of collaboration where thoughts from a myriad of Neemee users can be filtered and evaluated regardless of their seeming disparity.  The Architecture of the Semantic Structures within Neemee.com allows the Ontology Director to apply differences of Language and Languages toward the same World Thought Bank without any loss of Meaning or Relevance. Through Ontology Editors such as Protégé, different terminologies and cultural languages can be aligned to maintain the significance of their usages.  The World Thought Bank, through this alignment, becomes a Multi-Cultural and Cross Business platform for Mass Collaborative Insights.

    There are existent Semantic Ontologies and Communities that can be leveraged to support the Semantic Architectures created within Neemee.com.  Through Ontology Matching, correspondences between semantically related Ontologies can be identified and utilized to bring wider Relevance to the World Thought Bank.  To align Neemee.com’s Semantic Architecture to Ontologies that are being, and have been, created utilizes Neemee.com’s real-time insights to bring communities together that are actively working on increasing the Relevance and Meaning of the Semantic Web.

    What are you seeing? The Formalization of Insights makes them ultimately transferable and shareable.  Through ‘Tag Threads’, ‘Semantic Evidence Crowds’, ‘Relevance Juxtapositions’, Etc., the insights uncovered through Neemee.com’s Semantic architecture becomes an interactive road-map through which clients and Neemee.com users can navigate their way to greater relevance.  Neemee.com users can find where their thoughts intersect with others and find greater inspiration through multiple perspectives and relevant juxtapositions.  Neemee.com clients can take these relevant juxtapositions and apply them to their business through the specificity of the Folksonomy, related Neemee.com thoughts, and generalities fleshed out by Neemee.com’s Ontology and Culturewaves’ Controlled Vocabulary.

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  • Shareumentarian 12:27 pm on January 13, 2009 Permalink | Reply
    Tags: 3d, amazon.com, analyses, , boards.ie, competition, data set, flexible, foaf, forums, immersive, irish, malleable, mash-up, , , perspective, , , sioc, , , threads, touchscreens, , web app, xmluri, z- space   

    4D ONTOLOGY: IS IT EMERGING, GROWING, OR MAINSTREAM 

    screen-capture-242

    There is a moment in baseball when everything crystallizes, or seems to, that is punctuated with  a crack when bat hits ball or vice versa.  We watch for the completion of the sailing ball’s trajectory. Will it be intersected and repurposed for an out or will it make its way past gloves, eyes, and wall for a home run.  Regardless, everything centers on that one moment when all potentiality is personified by that cracking sound as a hit.  This, however, is not the entire story of the life of a baseball.

    That little narrative is in support of 4D Ontologies so bear with me.  A 4D Ontology, quite simply, includes Time along with Definitions and Associations in an Ontological Meaning Based Architecture (OMBA).

    The ball begins its life in the hand of the pitcher who has all intentionality of eluding the bat and making the ball’s life very short.  The batter has a wholly different vision for what this ball can do that involves clearing the way for the batter’s rounding of a cycle through first, second, and third base, finally ending  up across home plate.  These scenarios, fantasies of both batter and pitcher, are snapshots in a much more nuanced reality of those who come in contact with the ball.

    This is where a 4D Ontology steps in and models the relationships of Ball to Game, Object to Time, Insight to Culture.  Ontology visualization in its simplest form, concept mapping, is a cadaver.  Maybe you can figure out how the corpse ended up in the mortuary, what the murder weapon was, and possibly narrow down your suspects but the body lying in front of you is never going to tell you where it was all night.  That’s going to take talking to associates of the deceased and mapping those associations over time.

    The more bits and pieces of the timeline that you can fill in, the more insight you’ll have, if you’re a good investigator. A person’s relationship to time can fluctuate wildly; a lifetime can pass before your eyes in an instant and you can wait an eternity for someone to complete the simplest of tasks. The evidence gathered around insights has the same flexibility relative to time.  Mobile computing languished in time as a replication of the more stationary desktop environment.  Even laptops are fairly tethered without the ability to connect to a phone service.  Virtual Forest™ has mobile computing and Third Screen Usage as mainstream evidence this quarter and embedded Wi-Fi in Fashion and apparel as emerging.  Expect embedded Wi-Fi to jump up to mainstream quite quickly to join its cousin the Third Screen.  Free Speech Texting in China will probably remain in the growing category baring some drastic change that will transform the virtual landscape all together.

    The count is 3-2 with two runners on, one out, the relief pitcher just came in, it’s the bottom of the 9th, and you’re one run down.  Your switch-hitter changed up so he can drop a bloop behind the second baseman and advance the runners if not score.  How many decisions and calculated risks are running through the minds of the players is an educated guess at best but one thing is for sure, they all involve time.

    The skill of the batter is not a fixed value in the mind of the pitcher.  His last at bat he whiffed a low hanging curve and the last game series wore him out by the 9th. The batter is projecting that the pitch to come is going to be weak and wild because the relief didn’t warm up long enough and he’s emerging as a rookie.  The runners and the infield all have their own temporal calculations they’re doing based on past events and future possibilities, but the uninvolved fans are just waiting for the crack of hit or thump of a strike.  Ultimately, the true athletes are in the moment because they have put their training in and have visualized their goals; they have built their own 4D Ontology of exactly what that crack or thump is going to mean.  Growing, Emerging, and Mainstream are associative conditions, they are built up through the relationships they have to each other.  Insights change over time and the “now” is not the most important, it’s the most exciting, but not the most important.

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    • denis 7:36 am on January 14, 2009 Permalink

      I found this very thought provoking even though I am not sure I understand 4D ontology. I embrace bringing time in because time can not be left out of anything. Time is a part of baseball even though the sport does not race against time like basketball and football. It’s more like golf and tennis. You play, you pitch, you hit and whatever time it takes it takes. Insights change because time changes them. Campbells soup only a few short months ago was having trouble selling in a luxury economy. Now a one dollar can of add water soup is selling much much better. It’s more relevant in today’s time.

    • Ian Bailey 4:16 am on August 4, 2009 Permalink

      There are a couple of really good books on this topic – “How Things Persist” by Katherine Hawley (ISBN-13: 978-0199275434) is probably the most accessible. The other is “Four-Dimensionalism: An Ontology of Persistence and Time” by Ted Sider (ISBN-13: 978-0199263523). There are also quite a few initiatives in this area. ISO15926 is a 4D ontology for the oil and gas industry. The defence industry has the IDEAS ontology (www.ideasgroup.org). In addition, there is the BORO Method for producing 4D ontologies.

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