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  • Shareumentarian 3:18 pm on June 2, 2009 Permalink | Reply
    Tags: Broom, bruce mau, Christianity, , , , Human Truth, , , Lowest common denominator, Maslow, , , , Robert Wilson, Shakers   

    Bruce Mau Design 12 Strategies and Neemee.com 

    From Bruce Mau Design: “3.  ‘Things should be as simple as possible.  But no simpler.’ — A. Einstein — In our work, it’s not a matter of dumbing down to a common denominator but of opening up to the broadest intelligence. We seek to work at the intersection of maximum density and maximum access. Robert Wilson has said that the best performers perform for themselves first. They open up a mental space and allow the audience into it. This is a generous approach to ideas, one without compromise.”

    When he talks about “maximum density” and “maximum access”, I’m thinking about our ‘Ontology’ and ‘Human Truths’. BMD is referring to design and the application of design principles but I don’t think that’s far from the nature of ‘things in the world’ or ‘thoughts’.  Ultimately, when things have presence, when they become ‘things in the world’, they are recognized in various fundamental ways.  They are put into your basic lexicon of needs and desires and are catalogued and evaluated according to their ability to satisfy.  This is no simple hierarchy of good, better, best nor is it a reductive ‘yes’ or ‘no’ choice equation.

    Simplicity and satisfaction go hand in hand but, as BMD suggests, their result is an intersection of density and access.  Density, in that what is encountered contains multiple references to past experience and future projections.  Access, in that what is encountered has direct purpose and satisfies basic needs.   The Neemee Ontology carries with it a ‘density’ of connections to other thoughts through the Four Life Categories (Entertainment, Design, Technology, Well Being) and Maslow’s hierarchy of human needs and ‘access’ is in the form of the ‘Wave’ names and the associated ‘Human Truths’.

    ‘Human Truths’, although conceptual in nature in that they don’t refer to any specific ‘thing’, capture a specific human emotion.  They are accessible in that they take a concept like ‘Green Echo’ (“If it has a basis in nature it just makes sense”) or ‘Deity Complex’ (“It’s my world my way”) and define what all of the ‘thoughts’ mean that are collected around the ‘ideas’ those waves present.  Objects for Ideas rather than Ideas for Objects.

    Things dumbed down to the lowest common denominator begin to loose purpose.  They become self-referential and, in that way, quite stupid.  The Neemee ontology and ‘Human Truths’ put the ‘thoughts’ associated with them into larger contexts. There is nothing in Neemee that is without purpose.  Tags, as they exist on the web currently, are self-referential in that they act to merely describe the object being tagged.  They are common words that link ‘like’ things: “Truck” to all “Trucks”, and “Book” to all Books.  An ‘ontology’ and ‘Human Truths’ together add to the tags “Truck” and “Book” the further dimensions of Maslow’s hierarchy and the associated real human emotions of ‘Human Truths’.  All of these together create meaning rather than merely groups of like things. Neemee’s results for these searches exist at the intersection of Density and Access.

    All of this reminds me, as well, of the Shaker solution to ‘sweeping’. Quite a simple act in and of itself but the Shakers had intentions other than just clearing away the unwanted.  When the shakers invented the Flat Broom, all brooms up to that point had been round and relatively inefficient. Mainly used for general cleaning, the Besom was simple enough to construct and use. When the Shakers attached a higher purpose to the act of cleaning (There is no dirt in Heaven) the Besom became too simple and, in true Shaker ingenuity, they invented the flat broom.  That statement, “There is no dirt in Heaven“, would for all intents and purposes exist as a ‘Human Truth’ for the Shakers.

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  • Shareumentarian 12:37 pm on May 24, 2009 Permalink | Reply
    Tags: Abraham Maslow, arabesque, architect, architecture, , , , bruce mau, ceramic, ceramics, Computer simulation, , , eramic tiles, , fractal geometry, green echo, interior design, interlock, japan, , karakusa, linked data, math, musashino art university, , patterns, persia, roots revival, Social Sciences, spice route, tile, tokolo, tokyo, tokyo institute of computer science, we are family, western individualism, wrapping fabrics   

    Bruce Mau Design 12 Strategies and Neemee.com 

    From Bruce Mau Design: “2.  Scale: the end of the discrete object. — Every object incorporates other objects just as it is itself incorporated by other systems.

    This refers to my earlier statement that “Scale is Meaning and Meaning is Scale”.  That statement translated into Culture Waves goes something like this:  “Wave Evidence defines a Human Truth, Human Truths define Human Behavior, and Human Behavior drives Wave Evidence” a bit circular I know but his statement is as well.  Ultimately, he is taking a Macro to Micro and then back again view of the interconnectedness of things. This is all fine and dandy until you get to the question of how this actually happens.  As a design principle its easy to apply this approach to a closed system and then rifle up and down the scales of things to define their connections but when you get to Human Behavior and the milieu of things that it touches it’s a different issue. This is where our Folksonomy and Ontology come into play.  Together they form a Folktology (I suspect that’s a word he will respect if he’s not using it already).

    Repeating Tiles

    The notion that the “end of the discrete object” is here needs a practice to support it, a language to define it and share it.  How do you understand that twelve hundred year old karakusa (in japanese) or arabesque patterns are anything more than innovative pattern making in a world of adaptive computer modeling.  How do you understand that this Green Echo behavioral evidence also has to do with Abraham Maslow’s notion of “Belonging” without making that inference yourself or having someone share it with you.  Besides the fact the Persian origin of these patterns are organic in nature, Green Echo sits Ontologically within Maslow’s Belonging category and the evidence is tagged with these terms, “green echo, belonging, design, deity complex”.  Take a look at the other thoughts within neemee also tagged with those ontological terms and you start to get a sense of the connectability of the CultureWaves Ontology.  The Tag Cloud associated with these thoughts then begins to provide a full picture of the very human concepts associated with these thoughts.  The Neemee/CW Folktology allows individuals to identify and tag discrete objects but then systematically incorporates them into larger connected structures of Human Behavior.

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  • Shareumentarian 12:22 pm on May 24, 2009 Permalink | Reply
    Tags: Advertising, arts, bruce mau, , , , einstein, , innovation, kinetic energy, massive change, object, objects for ideas, Perception, signal-to-noise ratio, Space, , Time, Time Tracking, translation, well being   

    Bruce Mau Design 12 Strategies and Neemee.com 

    From Bruce Mau Design: “1. Time: consider objects as events — (How does an object—understood as an occupation of space—unfold in time?)

    Quite literally, we are tracking objects over time. This is a tertiary comment on his statement but who else is tracking objects quarter by quarter relative to a list of evaluative sites. We are, but what he’s really talking about is spatial perception. He does say that space is meaning, I have a similar statement that scale is meaning but that’s a different story. “Objects as events” is essentially saying that objects have meaning over time. We say something similar that I think he will get. “We are finding Objects for Ideas rather than Ideas for Objects”. Let me interpret that. The typical advertising modus is to fixate on the object (chip, car, political position, etc.) and ideate around that. We take objects and evaluate them relative to ideas (Human Truths). So as objects change over time relative to say, “If it has a basis in nature, it just makes sense.”, then the objects in Green Echo are marking the event of how people perceive the convergence of the natural world and the objects they interact with on a daily basis. Objects are events. We group them into discernible geographies (Waves) and define what the events mean with “Human Truths”.

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