Bruce Mau Design 12 Strategies and Neemee.com

From Bruce Mau Design: “2.  Scale: the end of the discrete object. — Every object incorporates other objects just as it is itself incorporated by other systems.

This refers to my earlier statement that “Scale is Meaning and Meaning is Scale”.  That statement translated into Culture Waves goes something like this:  “Wave Evidence defines a Human Truth, Human Truths define Human Behavior, and Human Behavior drives Wave Evidence” a bit circular I know but his statement is as well.  Ultimately, he is taking a Macro to Micro and then back again view of the interconnectedness of things. This is all fine and dandy until you get to the question of how this actually happens.  As a design principle its easy to apply this approach to a closed system and then rifle up and down the scales of things to define their connections but when you get to Human Behavior and the milieu of things that it touches it’s a different issue. This is where our Folksonomy and Ontology come into play.  Together they form a Folktology (I suspect that’s a word he will respect if he’s not using it already).

Repeating Tiles

The notion that the “end of the discrete object” is here needs a practice to support it, a language to define it and share it.  How do you understand that twelve hundred year old karakusa (in japanese) or arabesque patterns are anything more than innovative pattern making in a world of adaptive computer modeling.  How do you understand that this Green Echo behavioral evidence also has to do with Abraham Maslow’s notion of “Belonging” without making that inference yourself or having someone share it with you.  Besides the fact the Persian origin of these patterns are organic in nature, Green Echo sits Ontologically within Maslow’s Belonging category and the evidence is tagged with these terms, “green echo, belonging, design, deity complex”.  Take a look at the other thoughts within neemee also tagged with those ontological terms and you start to get a sense of the connectability of the CultureWaves Ontology.  The Tag Cloud associated with these thoughts then begins to provide a full picture of the very human concepts associated with these thoughts.  The Neemee/CW Folktology allows individuals to identify and tag discrete objects but then systematically incorporates them into larger connected structures of Human Behavior.

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