When he talks about “maximum density” and “maximum access”, I’m thinking about our ‘Ontology’ and ‘Human Truths’. BMD is referring to design and the application of design principles but I don’t think that’s far from the nature of ‘things in the world’ or ‘thoughts’.  Ultimately, when things have presence, when they become ‘things in the world’, they are recognized in various fundamental ways.  They are put into your basic lexicon of needs and desires and are catalogued and evaluated according to their ability to satisfy.  This is no simple hierarchy of good, better, best nor is it a reductive ‘yes’ or ‘no’ choice equation.

Simplicity and satisfaction go hand in hand but, as BMD suggests, their result is an intersection of density and access.  Density, in that what is encountered contains multiple references to past experience and future projections.  Access, in that what is encountered has direct purpose and satisfies basic needs.   The Neemee Ontology carries with it a ‘density’ of connections to other thoughts through the Four Life Categories (Entertainment, Design, Technology, Well Being) and Maslow’s hierarchy of human needs and ‘access’ is in the form of the ‘Wave’ names and the associated ‘Human Truths’.

‘Human Truths’, although conceptual in nature in that they don’t refer to any specific ‘thing’, capture a specific human emotion.  They are accessible in that they take a concept like ‘Green Echo’ (“If it has a basis in nature it just makes sense”) or ‘Deity Complex’ (“It’s my world my way”) and define what all of the ‘thoughts’ mean that are collected around the ‘ideas’ those waves present.  Objects for Ideas rather than Ideas for Objects.

Things dumbed down to the lowest common denominator begin to loose purpose.  They become self-referential and, in that way, quite stupid.  The Neemee ontology and ‘Human Truths’ put the ‘thoughts’ associated with them into larger contexts. There is nothing in Neemee that is without purpose.  Tags, as they exist on the web currently, are self-referential in that they act to merely describe the object being tagged.  They are common words that link ‘like’ things: “Truck” to all “Trucks”, and “Book” to all Books.  An ‘ontology’ and ‘Human Truths’ together add to the tags “Truck” and “Book” the further dimensions of Maslow’s hierarchy and the associated real human emotions of ‘Human Truths’.  All of these together create meaning rather than merely groups of like things. Neemee’s results for these searches exist at the intersection of Density and Access.

All of this reminds me, as well, of the Shaker solution to ‘sweeping’. Quite a simple act in and of itself but the Shakers had intentions other than just clearing away the unwanted.  When the shakers invented the Flat Broom, all brooms up to that point had been round and relatively inefficient. Mainly used for general cleaning, the Besom was simple enough to construct and use. When the Shakers attached a higher purpose to the act of cleaning (There is no dirt in Heaven) the Besom became too simple and, in true Shaker ingenuity, they invented the flat broom.  That statement, “There is no dirt in Heaven“, would for all intents and purposes exist as a ‘Human Truth’ for the Shakers.

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This refers to my earlier statement that “Scale is Meaning and Meaning is Scale”.  That statement translated into Culture Waves goes something like this:  “Wave Evidence defines a Human Truth, Human Truths define Human Behavior, and Human Behavior drives Wave Evidence” a bit circular I know but his statement is as well.  Ultimately, he is taking a Macro to Micro and then back again view of the interconnectedness of things. This is all fine and dandy until you get to the question of how this actually happens.  As a design principle its easy to apply this approach to a closed system and then rifle up and down the scales of things to define their connections but when you get to Human Behavior and the milieu of things that it touches it’s a different issue. This is where our Folksonomy and Ontology come into play.  Together they form a Folktology (I suspect that’s a word he will respect if he’s not using it already).

The notion that the “end of the discrete object” is here needs a practice to support it, a language to define it and share it.  How do you understand that twelve hundred year old karakusa (in japanese) or arabesque patterns are anything more than innovative pattern making in a world of adaptive computer modeling.  How do you understand that this Green Echo behavioral evidence also has to do with Abraham Maslow’s notion of “Belonging” without making that inference yourself or having someone share it with you.  Besides the fact the Persian origin of these patterns are organic in nature, Green Echo sits Ontologically within Maslow’s Belonging category and the evidence is tagged with these terms, “green echo, belonging, design, deity complex”.  Take a look at the other thoughts within neemee also tagged with those ontological terms and you start to get a sense of the connectability of the CultureWaves Ontology.  The Tag Cloud associated with these thoughts then begins to provide a full picture of the very human concepts associated with these thoughts.  The Neemee/CW Folktology allows individuals to identify and tag discrete objects but then systematically incorporates them into larger connected structures of Human Behavior.

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Quite literally, we are tracking objects over time. This is a tertiary comment on his statement but who else is tracking objects quarter by quarter relative to a list of evaluative sites. We are, but what he’s really talking about is spatial perception. He does say that space is meaning, I have a similar statement that scale is meaning but that’s a different story. “Objects as events” is essentially saying that objects have meaning over time. We say something similar that I think he will get. “We are finding Objects for Ideas rather than Ideas for Objects”. Let me interpret that. The typical advertising modus is to fixate on the object (chip, car, political position, etc.) and ideate around that. We take objects and evaluate them relative to ideas (Human Truths). So as objects change over time relative to say, “If it has a basis in nature, it just makes sense.”, then the objects in Green Echo are marking the event of how people perceive the convergence of the natural world and the objects they interact with on a daily basis. Objects are events. We group them into discernible geographies (Waves) and define what the events mean with “Human Truths”.

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What is all the fuzzz about

Why is it different from del.icio.us and other social bookmarking sites? Fuzzzy is not only social but also semantic. In fuzzzy Tags as well as their relations have more meaning. When tags are assigned a meaning using a standard like the ISO 13250 Topic Map then people as well as other computer systems can make use of the embedded knowledge in a more meaningful way. More on Topic Maps at Wikipedia. This way of categorising content is a middle way between the top-down monolithic taxonomy approach like the Yahoo directory and the more recent social tagging (folksonomy) approaches. It is also more collaborative and will help to build a consensus language that can improve communication and support knowledge sharing

Messy or just fuzzzy?

We call the mesh of tags a simple fuzzy common ontology (folktology) or a semantic tag cloud. Our folktology has a set of interrelated tags where each tag has a list of synonyms or aliases, a short description and relations to other tags. This makes the semantic tags suitable for categorization and can be used by various applications. The name fuzzzy comes from fuzzy logic in Artificial Intelligence. On fuzzzy.com we do not use the simple plain text tags which are common to many other web2.0 sites on the other side we do neighter adhere to more formal ontologies or description logic languages.

Instead we employ a pragmatic middle way approach where we use Topic Maps and a simple model where users create a semantic network of tags that may overlap end even look a bit messy. The word fuzzy is here used to describe how tags can be inaccurate. Human knowledge and language are fuzzy, so creating an accurate tag set that makes sense to everyone of the world is impossible. Instead we let people create semantic tags as they like in a bottom up fashion. The resulting tag set will be a bit fuzzy but tags still have much more meaning than plain text tags. fuzzzy tags will lower the ammount of noise and there is a much greater chance you will be able to make sense of the tags and you might even learn something in the process of browsing tags.

How is it different from other social bookmarking services?

fuzzzy is not just social but also semantic, collaborative and to an extent democratic. Users collaborate on creating tags, linking resources and connecting tags and knowledge resources together. Tags can also have relations between them. The underlying semantic Topic Maps system enables global distributed tagging. This makes fuzzzy unique. fuzzzy also stands out from the crowd in that it is the first bookmarking site intended strictly for learning resources.

fuzzzy future

The system is developed in tandem with academic research in the fields of Information Retrieval, HCI, Semantic Web, Knowledge Organization, Knowledge Management and Knowledge Federation. We are continuously developing the system and we plan to do so the years to come.

Our research is in stage one of three. Stage one consist of getting the portal up and running and establishing a community. Stage two will consist of tuning, developing democratic features and evolving the system in accord with the community. Stage three is all about hooking on the Semantic Web, integrating knowledge and making the knowledge within fuzzzy available to other Semantic services. The system platform developed and knowledge gained through this project will be reused on the planned Omniscious project.The aim of the Omniscious project is to provide an information infrastructure for collective wisdom and for collaboratively solving complex global issues, enable the creation and sharing of holistic knowledge.

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online groceries, life management, recession

The recession is going to be a game changer for all of the technology that we have been saying will change our Life Patterns. The QSR world has been kicking grocery stores in the pants for a while but, as might be suspected, the first sign of family budget crunch spells doom for the small luxuries. Paying $300 for that driver you’ve wanted is a legitimate splurge to impress clients but spending $9.99 for the Brewtus Steak Burger at Applebees X 4 for the rest of the family just doesn’t add up to a good feeling. The world of online grocery shopping is fairly nascent but it’s growing, a simple search for “Online Groceries” returned about 82,200 results and simple search for “Online organic Groceries” returned 270 results so clearly there is room to grow. What will the next big food safety scare do to the anonymous, walk in and pick up a couple of tomatoes and a big juicy steak, mentality? Will grocery shoppers start demanding a clear trackable trail of exchange like a fed-ex shipment and if so, the web is where that trail is going to be created and with all of that safety information stored already wouldn’t the next logical step be an online shopping experience, maybe even a drive thru something like a Beer Barn or even McDonald’s, reduce customer wait and nasty erosion creating parking lots all in one fell swoop. Convenience is not the only area for opportunity either. Think of the kind of Lifestyle perspective one could have with a year long list of standard staples in your fridge, but more importantly, the real secrete splurges you make 10 or 12 times a year. Who knew that pickled pigs feet and stuffed roast tongue were a private indulgence, or maybe even a movie and a bucket of Cherry Garcia with the cutie that you’ve always seen at the bread counter but had no idea that she liked action licks and your favorite ice cream as well. Then of course you’ve got that Grandmother attendant at the self checkout lane and her Grocery Blog that tracks all the new trends in organic produce.  The zucchini she recommended last week was the tastiest ever, and it falls within the 100 mile diet as well. I get both a tax credit and a store credit for that don’t I. It’s a wide open world, that of online grocery shopping. Tell your local grocer before they get left behind, or better yet, start it for them and collect a percentage.

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Brian Dettmer: Book Autopsies

THINK NEEMEE

found object, linguistic carving, assemblage Brian Dettmer was recently invited to participate in an exhibition in Oakland, Ca. Titled: Banned and Recovered. The exhibition gave artists creative liberty to deal with the actuality of banned books trough the abstraction of art. I’ve never really gotten the concept of banning a book nor, to be frank, the notion of defacing a book. A book is a book and particularly in this age of facsimile and instant reproduction banning the written word seems futile and defacing a book, well, rather than chopping a tree down or buying yet one more ream of bleached paper why not use a book as a note pad, ideation tool, or a wipe for your dirty bum.  Klingons aside, clearly Mr. Dettmer’s work is original and inspired. The most beautiful aspect of the work besides its ingenious nature and perfect craftsmanship is the notion that a book is a living connected thing. To bring an image from page 346 in juxtaposition with images from page 216, 567, 732, and 435 exhibits a profound sense of connectedness and a perception on the part of the artist that drips connected thinking. There is a world, a physical world, that exists inside every book and Mr. Dettmer seems to be able to bring that out (not only bring it out but make that the singular purpose of the book). What is it that seems so profound about these works? For one, the artist didn’t really create any thing, he removed quite a bit and revealed what was always in existence. The more I look at these works, the more profound they become to the process of Neemee and CultureWaves itself. Does CultureWaves, or Neemee for that matter, make anything? I would beg, no. The both of them are a process of reveling, a method of juxtaposing what already exists in life and bringing them together in the form of a narrative. In some cases an abstract narrative that scares those looking at it or hearing it. Mr.Dettmer has taken the Tractor from the T section of the dictionary, the Archimedes screwfrom the A section, the Xylophone from the X section, and the Stuart tank from the S section and juxtaposed them, through what must be a tedious process of removal, to tell just one of the many narratives that exist in what is essentially a catalog of what is commonly known.

He is a Red Thread maker of exquisite caliber. We need to be that as well. Our value is not going to be in how many Titles we have in our library, Alexandria will forever remain the hero of that story, but rather our value is the exquisite nature of the stories we reveal, not Tell but Reveal. The mystery and majesty of what we do is reveal what is in plain sight, that is the aha moment. Many stories are being told every second, look at the explosion of the blogosphere, who can read them all. Where we are going to create real value is in a process of subtraction, cutting away the unnecessary and reveling the meaningful narrative or even the fantastical narrative. We need to elevate the trade to an art as Mr. Dettmer has, and make the meaning of that art relevant through a Meta-verse.

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Neemee.com is a social bookmarking tool based in an ontological methodology of structuring its bookmarks, or captures, through the Controlled Vocabulary of Culturewaves and an Ontology of Four Life Categories and Maslow’s Hierarchy of Needs.  The nature of Neemee.com’s real-time capture device, called the Drag-and-Drop box, allows for the bookmarks stored

within Neemee.com to be compiled from multiple sources rather than one historical link out on the web.  The nature of multiple sources referencing one aspect of a Controlled Vocabulary is more akin to a thought, thus Neemee.com’s bookmarks are called Thoughts.  When someone asks you what you think about the current economy you don’t just reference the WSJ article you read this morning and call it a day.  Your response to that question is going to involve that WSJ article, the decision you made during lunch for one or separate checks, and the amount of tension you feel over the liquidity or non-liquidity of your finances right now.  And so we come back to the beginning of this post: Sharing.

Contributors to Neemee.com share a vocabulary called Culturewaves.  A proprietary insights tool designed to identify emerging behavioral trends; Culturewaves sifts behavioral evidence, objects and events, through a meaning based Ontology of Four Life Categories and Maslow’s Hierarchy of Needs, and Culturewaves’ Controlled Vocabulary of Wave names and associated Human Truths. The foundation of Culturewaves is a flexible meaning based categorization methodology that can absorb changes over time.  The two together, Culturewaves’ controlled vocabulary and the Neemee.com Ontology, provide an input into Neemee.com that is both intuitive and scientific, artistic and research-based, individual and collaborative.  It is less a calcified Ontology than it is a Juxtaposition of Relevance.

All of this is happening in real time.  Neemee.com members are submitting thoughts at all hours of the day and night and the tag cloud, the crystallization and display of all members’ tags, grows by the minute.  It is, for all intents and purposes, Mass Collaboration.  The collaboration exists, in its most apparent form, through an Ontology of Life Categories and Maslow’s hierarchy, and Culturewaves Controlled Vocabulary.  This is where an Ontology Director steps in as a facilitator.

What are you thinking?  Asked collectively, this question will illicit a mass groan for its ambiguity or a myriad of specific answers for its opportunity.  It is the job of the Ontology Director to sort all of these out.  The existing tag cloud in Neemee.com contains the answers to this question but in an amalgamated form.  With the Neemee.com Ontology, Culturewaves Controlled Vocabulary, and the multitude of tags, or Folksonomy, attached to each thought by Neemee.com users, the hierarchical nature of an edited ontology becomes useful.  Macro terms such as Design, Entertainment, Technology, and Well Being (Life Categories) give context to Maslow’s Hierarchy.  From the bottom up, Culturewaves terms like Pop up Lifestyle and Green Echo bring definition to the various conceptual realities contained within, for this example, the Belonging level of Maslow’s Hierarchy.  Added to this Linguistic Structure of Meaning, are the purely descriptive folksomic tags that users apply to their thoughts.

Given the ‘Crowd Sourced’ nature of the Folksomic tags, the more structured ‘Ontology’ and ‘Controlled Vocabulary’ becomes flexible in its input.  The Folksomic tags inform, from a Human Behavior perspective, the diversity of meanings and relevancies that the Ontology and Controlled Vocabulary seek to generalize and make more uniform.  The dialogue between the three creates a kind of Human Algorithm of Relevancy, or Relevantology.  The Ontology Director to applies the language of tags surrounding the Human Behavioral Evidence, or Thoughts, to the implied meaning of the Ontology and Controlled Vocabulary to create a common landscape of collaboration where thoughts from a myriad of Neemee users can be filtered and evaluated regardless of their seeming disparity.  The Architecture of the Semantic Structures within Neemee.com allows the Ontology Director to apply differences of Language and Languages toward the same World Thought Bank without any loss of Meaning or Relevance. Through Ontology Editors such as Protégé, different terminologies and cultural languages can be aligned to maintain the significance of their usages.  The World Thought Bank, through this alignment, becomes a Multi-Cultural and Cross Business platform for Mass Collaborative Insights.

There are existent Semantic Ontologies and Communities that can be leveraged to support the Semantic Architectures created within Neemee.com.  Through Ontology Matching, correspondences between semantically related Ontologies can be identified and utilized to bring wider Relevance to the World Thought Bank.  To align Neemee.com’s Semantic Architecture to Ontologies that are being, and have been, created utilizes Neemee.com’s real-time insights to bring communities together that are actively working on increasing the Relevance and Meaning of the Semantic Web.

What are you seeing? The Formalization of Insights makes them ultimately transferable and shareable.  Through ‘Tag Threads’, ‘Semantic Evidence Crowds’, ‘Relevance Juxtapositions’, Etc., the insights uncovered through Neemee.com’s Semantic architecture becomes an interactive road-map through which clients and Neemee.com users can navigate their way to greater relevance.  Neemee.com users can find where their thoughts intersect with others and find greater inspiration through multiple perspectives and relevant juxtapositions.  Neemee.com clients can take these relevant juxtapositions and apply them to their business through the specificity of the Folksonomy, related Neemee.com thoughts, and generalities fleshed out by Neemee.com’s Ontology and Culturewaves’ Controlled Vocabulary.

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There is a moment in baseball when everything crystallizes, or seems to, that is punctuated with  a crack when bat hits ball or vice versa.  We watch for the completion of the sailing ball’s trajectory. Will it be intersected and repurposed for an out or will it make its way past gloves, eyes, and wall for a home run.  Regardless, everything centers on that one moment when all potentiality is personified by that cracking sound as a hit.  This, however, is not the entire story of the life of a baseball.

That little narrative is in support of 4D Ontologies so bear with me.  A 4D Ontology, quite simply, includes Time along with Definitions and Associations in an Ontological Meaning Based Architecture (OMBA).

The ball begins its life in the hand of the pitcher who has all intentionality of eluding the bat and making the ball’s life very short.  The batter has a wholly different vision for what this ball can do that involves clearing the way for the batter’s rounding of a cycle through first, second, and third base, finally ending  up across home plate.  These scenarios, fantasies of both batter and pitcher, are snapshots in a much more nuanced reality of those who come in contact with the ball.

This is where a 4D Ontology steps in and models the relationships of Ball to Game, Object to Time, Insight to Culture.  Ontology visualization in its simplest form, concept mapping, is a cadaver.  Maybe you can figure out how the corpse ended up in the mortuary, what the murder weapon was, and possibly narrow down your suspects but the body lying in front of you is never going to tell you where it was all night.  That’s going to take talking to associates of the deceased and mapping those associations over time.

The more bits and pieces of the timeline that you can fill in, the more insight you’ll have, if you’re a good investigator. A person’s relationship to time can fluctuate wildly; a lifetime can pass before your eyes in an instant and you can wait an eternity for someone to complete the simplest of tasks. The evidence gathered around insights has the same flexibility relative to time.  Mobile computing languished in time as a replication of the more stationary desktop environment.  Even laptops are fairly tethered without the ability to connect to a phone service.  Virtual Forest™ has mobile computing and Third Screen Usage as mainstream evidence this quarter and embedded Wi-Fi in Fashion and apparel as emerging.  Expect embedded Wi-Fi to jump up to mainstream quite quickly to join its cousin the Third Screen.  Free Speech Texting in China will probably remain in the growing category baring some drastic change that will transform the virtual landscape all together.

The count is 3-2 with two runners on, one out, the relief pitcher just came in, it’s the bottom of the 9th, and you’re one run down.  Your switch-hitter changed up so he can drop a bloop behind the second baseman and advance the runners if not score.  How many decisions and calculated risks are running through the minds of the players is an educated guess at best but one thing is for sure, they all involve time.

The skill of the batter is not a fixed value in the mind of the pitcher.  His last at bat he whiffed a low hanging curve and the last game series wore him out by the 9th. The batter is projecting that the pitch to come is going to be weak and wild because the relief didn’t warm up long enough and he’s emerging as a rookie.  The runners and the infield all have their own temporal calculations they’re doing based on past events and future possibilities, but the uninvolved fans are just waiting for the crack of hit or thump of a strike.  Ultimately, the true athletes are in the moment because they have put their training in and have visualized their goals; they have built their own 4D Ontology of exactly what that crack or thump is going to mean.  Growing, Emerging, and Mainstream are associative conditions, they are built up through the relationships they have to each other.  Insights change over time and the “now” is not the most important, it’s the most exciting, but not the most important.

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Neemee Collections begin to do that, collect multiple thoughts with some intended purpose, but ultimately the connections are implied rather than explicit.  To bring clarity to the multiple channels of thinking going on inside Neemee, rather in-depth thinking I might add, connections need to be made, visual connections.  The classification of thoughts within Neemee, the Ontological organization, occurs at the level of tags initially (tags have a greater purpose than mere identification) but through the convergence of the Ontological tags (Life categories, Maslow categories, Wave names) thoughts begin to cluster around common concepts: Technology, or Belonging, or Pop Up Lifestyle, or all three of these together.  It is this clustering of concepts that begins to create neighborhoods of conceptual meaning within Neemee.  Given the three Ontological tags, any thought can be grouped with all of the other similarly tagged thoughts.  This is at the neighborhood or conceptual level, now let’s look at the street and address

The folksonomy tags, the words applied to a thought to define it, begin to zero in on the street and address of a Neemee thought. These folksomic tags:  tv, television, mobile, cell phone, verizon, mp3, gps, networks, att, broadcast, cellular carrier, qualcomm from the thought “Broadcasts to mobile devices to start in 22 cities” define the neighbors and inhabitants of the thought, but beyond that you have no idea where you are in the metropolis of Neemee meaning.  As neighbors do, the folksomic tags reach out to touch each other.  Clicking on “att” will bring you to all the other thoughts similarly tagged.  A complex web indeed, but to bring the meaning of all this together though, we need a way to visualize their connections.  This brings me to the outside reference of this blog post.

Yusef Hassan Montero and Víctor Herrero Solana of the University of Granada, Spain have posted a visualization of delicious.com bookmarks that gives a tangible, and clickable, map of related posts.  I’m just going to give the link and let you check it out for yourself.  Once you’ve experienced it, I feel confident that you’ll see the value and power of participating in Neemee’s Folktology (Ontology+Folksonomy): Visualizing Social Indexing Semantics.

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